Use case · Seed
Seed: make your first sales hire work.
Most first hires struggle because there's nothing to sell into. Build that first.
15 minutes with Kurt. You leave with a clear view of where your pipeline breaks.
What this stage looks like
Repeatable interest, board pressure to show a sales motion, the founder still on every deal, maybe one rep who is struggling.
What we focus on
- The full 90-day build (engine + managed closer + weekly management)
- Scorecard written for your deal
- Onboarding kit
- Outbound running before the closer's first day
Why managed first
Work with a closer for at least three cycles before committing to a permanent hire; hire them for a one-time conversion fee if they're great.
Questions
Should my first sales hire be an AE or an SDR?
What if I already hired a rep who's struggling?
Case study · A legal-tech company
What we built
ICP lanes · packaging · CRM · sales playbook · outbound sequences · AE onboarding on that playbook.
How we work
Mapped how deals closed → defined lanes → built CRM and playbook → launched outbound and onboarded the AE → weekly pipeline and call review.
15 minutes with Kurt. You leave with a clear view of where your pipeline breaks.
Is founder-led selling your ceiling right now?
In 15 minutes we'll look at where your pipeline breaks and what we'd build first.
Legal-tech client: ~$700K → $3.8M ARR in ~90 days.*
Led by Kurt Akman · ex-Head of Growth, Sports & Entertainment at Corgi (YC S24) · 500 Global · Inc. 5000 revenue leader15 minutes with Kurt. You leave with a clear view of where your pipeline breaks.
Pricing depends on your team and deal size. We'll walk through it on the free 15-minute intro call.