How it works
From founder-led sales to a revenue team, step by step.
The 90-day build, with a clear plan for every week.
15 minutes with Kurt. You leave with a clear view of where your pipeline breaks.
Before day 1
- 0
Your first 15 minutes
A free 15-minute intro call with Kurt. We look at how deals close today, where pipeline breaks, and what we'd build first. You leave with that view whether or not we work together.
- 1
Scope and agreement
We confirm the build scope, closer level and start date in an Order Form.
The 90 days
- 30
Days 1–30
Build
Buyer interviews and deal review, ICP lanes, packaging and scripts, CRM and stages, sequences drafted; closer search runs in parallel against your scorecard.
Day 30 checkpoint: list, sequences and CRM live; outbound running toward your first meetings.
- 60
Days 31–60
Launch
Closer onboarded and live on the playbook; outbound running; weekly pipeline and call reviews begin.
Day 60 checkpoint: your closer is on calls; you get a weekly scorecard.
- 90
Days 61–90
Run
The team runs on the scorecard; the founder moves from closing to reviewing; we tune lanes, messaging and coaching from real calls.
Day 90 checkpoint: your closer is carrying pipeline; you decide whether to hire them onto your payroll.
The weekly rhythm
Monday
Pipeline review
Every deal against its exit criteria.
Midweek
Call reviews
Recorded calls scored against the scorecard.
Friday
Scorecard and focus
Results reviewed; one focus skill for next week.
The founder attends one weekly review.
After day 90
- Keep seats cycle by cycle
- Hire your closer
- Add seats
- Run the engine yourself
Other ways to start
Engine build only
The same build scope, about 30 days; no figures shown.
Managed Seat only
A managed closer (Standard or Senior AE) for teams with a working system.
Direct Placement
We run the search; you hire onto your payroll.
Questions
What happens on the intro call?
When does the closer start?
Can we start with just one pillar?
Case study · A legal-tech company
What we built
ICP lanes · packaging · CRM · sales playbook · outbound sequences · AE onboarding on that playbook.
How we work
Mapped how deals closed → defined lanes → built CRM and playbook → launched outbound and onboarded the AE → weekly pipeline and call review.
15 minutes with Kurt. You leave with a clear view of where your pipeline breaks.
Is founder-led selling your ceiling right now?
In 15 minutes we'll look at where your pipeline breaks and what we'd build first.
Legal-tech client: ~$700K → $3.8M ARR in ~90 days.*
Led by Kurt Akman · ex-Head of Growth, Sports & Entertainment at Corgi (YC S24) · 500 Global · Inc. 5000 revenue leader15 minutes with Kurt. You leave with a clear view of where your pipeline breaks.
Pricing depends on your team and deal size. We'll walk through it on the free 15-minute intro call.
