Pillar 2
Run your sales team from data, not memory.
Stay close to every deal without being on every call.
15 minutes with Kurt. You leave with a clear view of where your pipeline breaks.
The pipeline lives in the founder's head and a spreadsheet. Forecasts are guesses. When a rep joins, nobody can tell them what "qualified" means.
What we build
CRM setup
Objects, fields, automation, hygiene rules.
Deal stages with exit criteria
Each stage defined by a verifiable buyer action, not a feeling.
Rep scorecard
Activity, conversion by stage, deal quality.
Pipeline dashboard
Every deal and every rep in one view.
Weekly coaching loop
Call review against the scorecard, deal review, one focus skill per week.
The weekly rhythm
Monday
Pipeline review
Every deal against its exit criteria.
Midweek
Call reviews
Recorded calls scored against the scorecard.
Friday
Scorecard and focus
Results reviewed; one focus skill for next week.
The founder attends one weekly review.
Where AI helps
Every recorded call scored against the scorecard; coaching notes drafted for a human manager.
Questions
Which CRM do you use?
What is an exit criterion?
Do you coach reps we hired ourselves?
Case study · A legal-tech company
What we built
ICP lanes · packaging · CRM · sales playbook · outbound sequences · AE onboarding on that playbook.
How we work
Mapped how deals closed → defined lanes → built CRM and playbook → launched outbound and onboarded the AE → weekly pipeline and call review.
15 minutes with Kurt. You leave with a clear view of where your pipeline breaks.
Is founder-led selling your ceiling right now?
In 15 minutes we'll look at where your pipeline breaks and what we'd build first.
Legal-tech client: ~$700K → $3.8M ARR in ~90 days.*
Led by Kurt Akman · ex-Head of Growth, Sports & Entertainment at Corgi (YC S24) · 500 Global · Inc. 5000 revenue leader15 minutes with Kurt. You leave with a clear view of where your pipeline breaks.
Pricing depends on your team and deal size. We'll walk through it on the free 15-minute intro call.
