Pillar 1
Fill the calendar with the right meetings.
Build pipeline that doesn't rely only on referrals or your network.
15 minutes with Kurt. You leave with a clear view of where your pipeline breaks.
"Pipeline is lumpy."
Referrals come in waves. Outbound was tried once, sent from a founder inbox, and stalled. Meetings no-show or go nowhere because nobody defined who should be on the calendar.
How we fill it
- 1
Define who buys and why.
We review your closed-won and lost deals, interview buyers where possible, and turn the pattern into ICP lanes: firmographics, trigger events, roles, and the pain each lane feels.
- 2
Build the lists.
Accounts and contacts for each lane, enriched and verified, with the trigger or reason to reach out now.
- 3
Write and run the outbound.
Multi-step email and LinkedIn sequences per lane, written in your voice, with deliverability set up properly (separate sending domains, warm-up, volume limits).
- 4
Make meetings happen.
Confirmations, reminders, pre-call context, and a rule we coach on every call: book the next meeting from the meeting.
What you own
15 minutes with Kurt. You leave with a clear view of where your pipeline breaks.
Where AI helps
Account research, first drafts and variant testing, reply triage. Humans approve every message.
Questions
Do you send outbound from our domain?
Who writes the messaging?
Will you commit to a number of meetings?
Case study · A legal-tech company
What we built
ICP lanes · packaging · CRM · sales playbook · outbound sequences · AE onboarding on that playbook.
How we work
Mapped how deals closed → defined lanes → built CRM and playbook → launched outbound and onboarded the AE → weekly pipeline and call review.
15 minutes with Kurt. You leave with a clear view of where your pipeline breaks.
Is founder-led selling your ceiling right now?
In 15 minutes we'll look at where your pipeline breaks and what we'd build first.
Legal-tech client: ~$700K → $3.8M ARR in ~90 days.*
Led by Kurt Akman · ex-Head of Growth, Sports & Entertainment at Corgi (YC S24) · 500 Global · Inc. 5000 revenue leader15 minutes with Kurt. You leave with a clear view of where your pipeline breaks.
Pricing depends on your team and deal size. We'll walk through it on the free 15-minute intro call.
